Those are absolutely brilliant, thanks for the link. We definitely need to up our game in the hort industry. I'd love to see a candy crush style game as well, with some core messaging about plants and the human role in ecology. There are so many really interesting things happening in modern horticulture that don't seem to be making it into the mainstream.
What if there’s a way to use something like Geocaching for your marketing idea? Each city park space can have something hidden, like a certain native plant or insect to “collect” which then leads you to the next park. That would make it fun for kids/families.
This reminded me of a recent advert campaign run while it was London fashion week called the earthworm project where ads that looked like they were marketing clothing was highlighting elements of spring nature. Hope this link works which explains more and includes the adverts https://www.linkedin.com/posts/amv-bbdo_welcome-to-earthworm-projects-a-campaign-activity-7292980065930268673-NGIo
Those are absolutely brilliant, thanks for the link. We definitely need to up our game in the hort industry. I'd love to see a candy crush style game as well, with some core messaging about plants and the human role in ecology. There are so many really interesting things happening in modern horticulture that don't seem to be making it into the mainstream.
What if there’s a way to use something like Geocaching for your marketing idea? Each city park space can have something hidden, like a certain native plant or insect to “collect” which then leads you to the next park. That would make it fun for kids/families.
ooo I like that idea, I feel like kids would definitely enjoy that.